Nail The Title: Win The Content War

I put all my effort into the all-important title, and have written nothing further on the matter. Is that bad…? … More

Sideways On Social

I’ve recently got into social mediaIn fact, somewhat spectacularly so…By which I mean I’m now seriously active on every channel(Except … More

Thank You

I’ve never had much of a following for my blog. But I often think (and sometimes say) that only one … More

Old Me New Me

I’m Running Reigate 2022

Please donate if you can at https://www.justgiving.com/fundraising/Will-Sawney

How Bipolar Mania Feels

It’s like this: https://fb.watch/eUpUPrekQ5/ (Kissy Sell Out DJ-ing in Bognor, May 2022). So glad he’s still going! Absolutely loved his … More

My Bipolar Story: Taming An Invisible Beast

“I feel completely fine,” I told the A&E nurse, “but my GP, wife and friends told me I should come … More

Things I’d Like Other People To Know About Bipolar Disorder

Some thoughts on a condition that affects many but need not disrupt a happy life.

The “Greener Marketing” Future For Service-Based Businesses

For service-based businesses seeking sustainability, what really needs to be done?

Poem: How To Fix The Climate Crisis

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Redhill & Reigate Texture Collage Now Available

New this month, my latest collage captures the textures and colours of my home town(s), Redhill and Reigate. Featuring over … More

Poem: How To Parent Young Children

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Poem: How To Solve Problems Using Marketing

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Product Vs Brand Marketing: Why Customers Love A Branded Bundle

Why would IKEA never run an ad campaign for one specific chair? For starters, whilst some customers would love the … More

I’m So Glad We Had This Chat

Proving that the British government can (on very rare occasions) get communications right… Isn’t this just fabulous?! A stellar example … More

Pixels Vs Waves: When To Write And When To Talk

I love writing. It’s my go-to. Others feel better when they’re verbalising. Whether you’re a ‘writer’ or a ‘talker’ is … More

Poem: How To Generate New Business Leads

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Poem: How To Write A Blog Post

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The Mind Spiral: How To Escape Deep Anxiety And Reach Happier Heights

There’s one image that’s helped me understand my mind better than any other. It’s a concept I come back to … More

Humour In Marketing: Every Bit A Laughing Matter

There’s never been greater need for humour at work than now. And in marketing – famed, as an industry for … More

How Smarter Tech Can ‘Re-Humanise’ Job Seeking: A New Mission For Recruitment

Job searching has got complicated. Anyone who’s looked for a job online recently will tell you that. In many ways, … More

The Power of Code to Transform Lives: Aman’s Big Life Fix

To the untrained eye, computer code can seem utterly impenetrable. Fascinating, maybe, in its intricacy and even technological ‘exoticness’, but … More

Boringness: Why Does Repeating The Same Message Over And Over Work?

Answer: Because people are paying an infinitesimally small amount of attention to your brand. ‘Boringness’ is surprisingly hard to achieve, … More